BRILLANTE GROUP

Transformation By Design

Brillante is a team of thinkers, ideators, and designers with a common passion for novel branded customer experiences.

About Brillante

Brillante develops novel branded customer experiences through product, merchandising, and environmental designs. We engage in activities that foster collaboration and solve problems in human-centered ways. We are committed to being open-minded, assuming nothing is as is, and seeing ambiguity as a creative opportunity.

APPROACH

DESIGN IS OUR PASSION...

Design is our passion — a relentless pursuit of inspiration and delight. We believe that good design is good business and that the transformative power of design drives business success, creates value for customers, and builds a sustainable competitive advantage. It's a narrative that underscores the critical importance of design in today's business landscape and serves as a rallying cry for businesses to prioritize design as a strategic priority.

...INNOVATION IS OUR FUEL

Innovation is the engine that drives progress, propelling us forward on a journey of exploration and discovery as we seek new ways to innovate, experiment, and redefine what is possible. It plays a vital role in driving economic growth, solving complex problems, fostering competitiveness, and improving quality of life. Processes such as design thinking, a human-centered approach to innovation, emphasize empathy, ideation, and prototyping to create products, services, and systems that effectively meet users' needs.

WHAT WE DO

Immersive Environments

We delve deep into the brand's essence, seeking to capture its values, personality, and aspirations in the physical environment.

Guided by the overall vision, we seek to craft immersive environments that captivate the senses, spark curiosity, and inspire wonder.

Our design process in spaces is a captivating tale of creativity, branding, and customer experience—a journey that unfolds within the walls of brick-and-mortar stores, inviting shoppers into a world of sensory delight and immersive storytelling.

(Collaborative partners: Tom Ertler, Fernando Namerow)

Engaging Products

Innovative product design is a journey from inspiration to implementation, guided by empathy, creativity, and a relentless commitment to making a better user experience. Armed with insights, we embark on a journey of ideation and experimentation, exploring a myriad of possibilities and pushing the boundaries of creativity.

(Collaborative partners: Frank Cristiano, Fernando Namerow)

Activated Merchandising

Merchandising design is about storytelling, where we weave narratives that bring the product to life and create a sense of excitement and anticipation. Through engaging product displays, educational signage, and immersive brand experiences, we transport consumers into the world of the product, inviting them to be part of the story.

(Collaborative partners: Fernando Namerow, Frank Cristiano)